Brand image? What is that? Let's start by answering What is a brand? A. Según algunas acepciones de la Real Academia de la Lengua Española: f.Señal que se hace o se pone en alguien o algo, para distinguirlos, para denotar calidad o pertenencia. f.Marca de fábrica. f.Firma (razón social). f.Acción de marcar. f.Instrumento para marcar, especialmente al ganado. f.Señal o huella [...]
Working in a Team or Teamwork? Although it seems the same, they are two very different meaning Working as a team is when individual professionals group together to carry out a task, a project together, and circumstantially. Team work, is when a group of professionals work together developing tasks or projects [...]
Eradicate Lore, Substitute Logic When it comes time to innovate. Too often, innovation is reduced to a series of brainstorming sessions, where facilitators proclaim things like, “Hey, there’s no such thing as a bad idea!” Or innovation may be separated from the rest of the enterprise in a special lab or unit, a thin [...]
Companies frequently need to change themselves, in more or less dramatic ways, if change is ambitious we often call it “transformation”. This is a difficult process. Our research shows that even with modest criteria, only about one quarter of transformation succeed.
In the new liquid reality, where adaptability, flexibility, excellence, high performance teams become critical to survive the organization; ... everything expires at the speed of vertigo, it is essential to combine potentialities. Y ¿Cómo definir los equipos de alto rendimiento? Equipo, conjunto de personas que actúan, trabajan, colaboran entre ellas para la consecución de un [...]
“Business is driven by competition -the drive to make something more beautiful, more efficient and more appealing than the other guy’s product- and competition produces not just economic progress but also drama. Everybody loves watching somebody pitting themselves against a rival, or against the crowd. … Competition drives companies to innovate, and newness is the [...]
Synopsis: the model "Canvas" is one of the tools for the development of business model. When we are using this model we will need to focus, first and urgently, in identifying the market niche and the value proposition to offer the customer. We will have to contribute with some special value to our costumer. Una [...]
Synopsis: In a world in a fast and intense change that we are experiencing, rather we might consider it more than an extreme makeover. One of the great needs of companies and the business world is the professional re-adaptation of human resources; we say better people and professionals. It is producing a large gap between [...]
Sinopsis: una de las principales dificultades que se encuentran las organizaciones, independientemente de su tamaño, es la integración de todos sus procesos tanto operativos como de apoyo, y como no la relación de estos con la eficiencia de los RRHH. ¿Cómo puede mejorarse esta integración de procesos? ¿Qué puede aportar el coaching integral? Cuando las [...]
Time does not run. It flies! Obsolescence is a virtue of our era. The Industrial Age began to decline for quite some time. The Information Age is our actual reality. However we are still using methodologies of product launch of that heavy and "dirty" age. Nobody think in the final piece, in the different versions [...]
