The day to day makes difficult to understand what professional reality is like, and this leads to failure. Any business and professional initiative requires an understanding of the environment, of the context in which it takes place. And the most important element of the context is the people, and not only its clients, but [...]
Has the momentum of the strategists arrived? Or the momentum of the 'warriors'? At least we know that the momentum of transformation has arrived, not only a continuous evolution towards excellence is required, in the moments we are living a transformative metamorphosis is required, that is, the time has come to change form, flexibility [...]
Business ideas in principle are good. But what is done with them makes them great successes, or leads us to failure. The usual "less is more", let's go for it. Steps to grow a small business, and not so small. Very simple things that we tend to forget or disdain: Identifique su mercado objetivo [...]
Innovation is a complex process, of unlearning, of erasing all assumptions, prejudices, experiences and previous knowledge. You have to start from a clean slate, and then move on to observe and register your target. First data, second process the data to turn it into information and finally turn the information into knowledge that allows [...]
What do we do with innovation and our business strategy? Well, many times repeat patterns from the past without developing a strategic innovation. A. Aunque todo profesional que se desenvuelve en el mundo de los negocios, especialmente los del departamento de marketing y ventas, sabe: Que su porfolio no puede constar solo y exclusivamente [...]
Vision as your compasss in storm times. When you’ve formulated your point of view with an eye toward the future, it’s the vision that will guide you and your team toward the North Star Una visión clara aporta enfoque y proporciona un punto de anclaje para tomar decisiones estratégicas audaces. La imagen que aparece [...]
In a dwarfed and interconnected world, one of the critical values for the development of business plans is to have valuable and reliable information on the economic situation of the countries. To do this, I provide you with the Harvard Growth Lab link, as a source of relevant information in the business world Harvard [...]
Brand image? What is that? Let's start by answering What is a brand? A. Según algunas acepciones de la Real Academia de la Lengua Española: f.Señal que se hace o se pone en alguien o algo, para distinguirlos, para denotar calidad o pertenencia. f.Marca de fábrica. f.Firma (razón social). f.Acción de marcar. f.Instrumento para marcar, especialmente al ganado. f.Señal o huella [...]
Working in a Team or Teamwork? Although it seems the same, they are two very different meaning Working as a team is when individual professionals group together to carry out a task, a project together, and circumstantially. Team work, is when a group of professionals work together developing tasks or projects [...]
Eradicate Lore, Substitute Logic When it comes time to innovate. Too often, innovation is reduced to a series of brainstorming sessions, where facilitators proclaim things like, “Hey, there’s no such thing as a bad idea!” Or innovation may be separated from the rest of the enterprise in a special lab or unit, a thin [...]
