{"id":725,"date":"2015-07-03T10:00:49","date_gmt":"2015-07-03T08:00:49","guid":{"rendered":"http:\/\/www.lopezimateu.eu\/la-marca-personal-y-el-exito-profesional\/?lang=en"},"modified":"2016-11-18T12:16:23","modified_gmt":"2016-11-18T11:16:23","slug":"la-marca-personal-y-el-exito-profesional","status":"publish","type":"post","link":"https:\/\/lopezimateu.eu\/en\/2015\/07\/la-marca-personal-y-el-exito-profesional\/","title":{"rendered":"The personal brand and career success."},"content":{"rendered":"

The actual world is immersed in a whirlwind. In this chaos of unstructured dynamic of the economic and professional activity,<\/p>\n

\u00a0<\/em>How can you stand out above our competitors?\u00a0<\/em><\/span><\/h2>\n

How do you impose yourself to this wide range of options? <\/em><\/span><\/h2>\n

Nowadays it is essential to count on a powerful and special personal brand. So let’s make it happen!<\/p>\n

What does\u00a0personal brand <\/strong><\/em>mean for you? Or we would rather say: why do your customers remember you?<\/p>\n

Yes, you are a professional with a high added value.<\/em><\/span><\/h3>\n

Yes, you have a business with a high differentiation,\u00a0<\/em><\/span><\/h3>\n

\u2026but,<\/span> why do your customers remember you?<\/span><\/em><\/h3>\n

Algo muy simple, esa marca que dejas en su memoria, esa marca peculiar, esa marca distintiva es lo que es tu marca personal<\/em><\/strong>, es como la huella que dejas al caminar por la arena h\u00fameda de la playa. Y entonces es muy importante recordar:<\/p>\n

La huella, la marca permanezca hay que fijarla permanentemente para que no desaparezca de la mente de tu cliente, sino ocurre como en la playa, la olas acaban borrando la huella de tus pisadas. Es una labor del d\u00eda a d\u00eda, no algo puntual en el tiempo.<\/span><\/em><\/p>\n

La marca debe ser continua y conexa, \u00bfQu\u00e9 quiero decir con ello? Debe tener una coherencia, un hilo conductor, como las pisadas en la arena te sugieren algo\u2026 un proceso, un continuo\u2026 debe contar una historia, debe tener una l\u00ednea argumental.<\/span><\/em><\/p>\n

Tu marca debe dejar espacio para activar la imaginaci\u00f3n de tus clientes,<\/em><\/span> como cuando ves las pisadas en la arena, \u00bfQui\u00e9n era el que las dejo? \u00bfHombre, mujer, joven, viejo? Tu marca debe ser un trampol\u00edn hacia nuevas experiencias, debe posibilitar activar la imaginaci\u00f3n de cada uno de ellos.<\/p>\n

Y tu marca, tu huella debe emocionar<\/em><\/span>, como cuando descubres que detr\u00e1s de las pisadas en la playa hay una persona especial. Emociona, entusiasma, ilusiona\u2026 y que esas emociones se repitan, repitan, hasta dejar una se\u00f1al, casi una cicatriz en la mente de tus clientes. Y para poder emocionar hay que saber algo m\u00e1s de las emociones.<\/p><\/blockquote>\n

\u00bfY a ti qu\u00e9 se te ocurre m\u00e1s acerca de la marca personal<\/em><\/strong>? Si te apetece lo cuentas a trav\u00e9s de un comentario.<\/p>\n

Para alcanzar tu \u00e9xito profesional y en tu negocio, es imprescindible contar con una MARCA personal<\/em><\/strong> altamente electrificante.<\/p>\n

\u00a1Comunica con fuerza tu distinci\u00f3n!<\/em><\/span><\/h2>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The actual world is immersed in a whirlwind. In this chaos of unstructured dynamic of the economic and professional activity, \u00a0How can you stand out above our competitors?\u00a0 How do you impose yourself to this wide range of options? Nowadays it is essential to count on a powerful and special personal brand. So let’s make […]<\/p>\n","protected":false},"author":1,"featured_media":676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[6,41],"class_list":["post-725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-exito-profesional","tag-marca-personal"],"_links":{"self":[{"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/posts\/725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/comments?post=725"}],"version-history":[{"count":4,"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/posts\/725\/revisions"}],"predecessor-version":[{"id":874,"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/posts\/725\/revisions\/874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/media\/676"}],"wp:attachment":[{"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/media?parent=725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/categories?post=725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/tags?post=725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}