{"id":759,"date":"2014-03-26T21:49:40","date_gmt":"2014-03-26T21:49:40","guid":{"rendered":"http:\/\/www.lopezimateu.eu\/nuevas-estrategias\/comunicacion-y-marca\/?lang=en"},"modified":"2017-01-18T11:04:00","modified_gmt":"2017-01-18T10:04:00","slug":"communication-brand","status":"publish","type":"page","link":"https:\/\/lopezimateu.eu\/en\/nuevas-estrategias\/communication-brand\/","title":{"rendered":"Communication & Brand"},"content":{"rendered":"
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Before communicating\u2026<\/span><\/h2>\n

You will have to know what you want to communicate.<\/span><\/h2>\n

Before shaping your professional brand\u2026<\/span><\/p>\n

You will have to know who you are.<\/span><\/h2>\n

After all, your brand communicates by itself who you are and what you do and, like it or not, it is like your shadow. It always follows you.<\/span><\/p>\n<\/div>

And if not, could you stand that even your shadow wouldn\u00b4t follow you <\/span><\/h2>\n

First things first: discover who you are, what you are crazy about, what others think about you.<\/span><\/p>\n

How? With my Integral Coaching<\/span><\/h3>\n<\/div>
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If in these new times, you want to reach professional success, you will have to:<\/span><\/p>\n

Know your brand.<\/span><\/p>\n

Define and polish it.<\/span><\/p>\n

Finally, communicate it.<\/span><\/p>\n

To this end, you should define the following 6 Ps of your professional and personal brand:<\/span><\/h3>\n
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  • Purpose. Set the course and direction. Where do you want to go? <\/span><\/li>\n
  • Personality. Discover who you are. What do others think about you?<\/span><\/li>\n
  • Product. Provide something valuable. Do you know what others want to get? <\/span><\/li>\n
  • Public. Choose and investigate your market. Or are you going to knock at every single door?<\/span><\/li>\n
  • Positioning. Create your own label. Do you what makes you different? <\/span><\/li>\n
  • Promotion. Communicate your brand. Do you know what channels to use?<\/span><\/li>\n<\/ul>\n<\/div>

    In these processes of knowledge and definition, being guided by an Integral Coaching process is not only necessary, but critical if you want to be successful with the achievement of your targets..<\/span><\/p>\n<\/div>

    Be authentic, communicate your personal and professional brand with energy.<\/span><\/h2>\n

    Give value with the Integral Coaching.<\/span><\/h2>\n

    \u00a0<\/span><\/p>\n<\/div>

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    <\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":710,"menu_order":3,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-759","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/pages\/759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/comments?post=759"}],"version-history":[{"count":15,"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/pages\/759\/revisions"}],"predecessor-version":[{"id":1456,"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/pages\/759\/revisions\/1456"}],"up":[{"embeddable":true,"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/pages\/710"}],"wp:attachment":[{"href":"https:\/\/lopezimateu.eu\/en\/wp-json\/wp\/v2\/media?parent=759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}